No pressure. It aims at developing a relationship with the influencers. Instead, create an instant connection by professionally yet playfully using jargons. That’s why follow-up is crucial. Then an accidental beauty shopping spree, of course. Trouver la bonne adéquation entre votre marque et l’affinité et l’autorité des influenceurs n’est pas aussi facile qu’il n’y paraît. ... "Mimi is a true visionary in the ever-evolving world of social media and has a keen eye for talent. Try and make each email as personalized and directed as possible - mass-marketing automation will likely perform poorly when it … We would like to invite you to become a brand ambassador for our company! Note: This post was originally published in August ’15 and has been updated and republished. This gives you a better understanding of how you should go with your tone of voice and more importantly, you can also mention one of their social media posts which will let them know that you cared to look through the profile before reaching out to them. You may find that you won’t receive a response even after following up. Influencer Outreach Email Template Ideas Gifting for Review or Mention. In addition to this, you should also see if their posts resonate with your target audience. How to Build a Strategy Around Social Media Influencers. If you’re interested, I’d love to get your take on the project and figure out how we can make it beneficial for both parties. Hi [name]! Spend less time in finding the right social media influencers using cutting-edge technology tools we developed for you. The LINKAGES program in Jakarta – UpdateStatus.ID – uses three online outreach approaches to promote an online reservation system that helps link clients to HIV services in Indonesia.Since the launch of Update Status in July 2018, social media influencers have helped establish the online presence of the campaign and reach people at high risk for HIV. Best, But many social media influencers are notorious for buying fake followers. If they look for you, they should get all the info they need. They’re out of the office and don’t have wifi (the horror). Provides value. And while it’s really effective, influencer outreach is extremely tricky. I’m [your name] from [company]. Social media content and posting for only $99 a month! A great outreach email does four things: 1. It’s a little nudge to tell them, “Hey don’t forget me!” But you have to do it without being annoying. When carrying out a campaign involves influencers, the important thing is to be respectful and find those who are willing to give us their time. YouTuber Outreach. This is especially true in today’s fast-swipe, full-inbox world of social media – where you only have a few words and a few seconds to show how credible and worthy you are. There are still many cases of businesses, particularly high-end brands, using celebrities as influencers.The problem for most brands is that there are only so many traditional celebrities willing to participate in this kind of influencer campaign, and they are unlikely … Ideally, your brand’s values should align with those of the influencer that you partner with. We met last week at the [name of event or location]. Only one out of ten people responded to my first outreach email. It has also shown that influencer marketing is one of the most cost-effective acquisition methods:. The next step to begin your influencer outreach marketing is to find the influencers’ contact info. les KPI d'influence. Step 4: Find Influencers’ Contact Info. 13 Ways to Create Content for Social Media That Connects with Your Brand’s Audience; 24 Indispensable Ways to Grow Your Brand’s Social Media Presence; 1. The following guide will show you how to do that. Are there any other aspects of your influencer strategy that you have trouble with? Since the templates are packed with all the ‘meat-n-potatoes’ needed to convince the influencers, merely a few adjustments in the names and other similar details … Finding good influencers for your brand is one thing, and getting them to collaborate with you is an entirely different ballgame. Let me know what you think! Last year, I ran a campaign and reached out to over thirty influencers. Advanced Search Filters Competitor Monitoring Sort Influencers Search Influencers In-depth Influencer Data Influencer Campaign Management Influencer Email Campaign Campaign Management Track Keywords Email Outreach Find Influencers For Brands or Influencers Managing YouTube Channels Here are seven pro influencer outreach tips to ensure you get a response every time. Influencer . Imagine if you received hundreds of emails a day asking for your time and energy – you would probably ignore most of them. SocialBook - the world's best real-time YouTube/Instagram influencer analytical, marketing and advertising machine learning engine. Following up with a succinct email is a good way to check if an influencer received your message without being too intrusive. Crush your next campaign! It’s hard for an influencer to dismiss an email like that. Unlike email outreach, social media comes with a dedicated profile display of who you are initiating your conversation with. Many of us leverage influencers to cut through the noise of social media. Influencer marketing grew out of celebrity endorsement. If you can, put a limit on pitching your product or idea in 100 words or less. Don’t be discouraged if an influencer doesn’t respond. Google has announced that the number of searches for the term “influencer marketing” has increased by more than 1500 percent in three years. Easy, right? Curation email. Whoops. By engaging with them before you reach out, they are more likely to recognise you when you email them, and chances are better that you will get a … Here are some other common openers you can use: From my experience reaching out to influencers about the habits of effective content marketers, it’s likely that you won’t get a response to your first email. Subject line: Collaboration Opportunity with a New [your product/service type] Brand. As Social Media platforms continue to grow and evolve as a communication medium, so too are marketing opportunities expanding. Everybody knows there’s an abundance of influencers … When writing influencer outreach emails, you want to think about subject line first, email second. Let me know if you’re interested in working something out. Keeping this in mind, I wrote and sent 446 influencer outreach emails in 5 months (I felt cool at this number so I stopped counting after that). Manual. Most of them are extremely busy and will delete your email without even opening it. 10 Strategies to Scale Your Digital Marketing Agency in the New Normal, SEO Content Writing: How to Optimize Your Content For Search Engines, 7 Must-Have Tools to Create Better Client Reports While Saving Time, 7 Reasons Your Business Needs Experiential Marketing, Researching an Audience to Make Engaging Video Content. Where innocent social media scrolling turns into hours of looking through makeup videos, beauty tips, skincare tutorials, stalking influencers, and also not forgetting those tempting brand promos! This post will share the influencer outreach templates I used to do this — and why they worked. Although it’s not easy, there’s hope. 5 min read. What are the Best Website Builders for Increasing Website Conversions? Use our filters to find influencers for your needs. Influencer outreach has never been so easy. YouTube Live Subs Count. The latest trend in social media marketing is blogger outreach, otherwise known as influencer marketing.. Social media marketing is in the vanguard of modern-day reputation management. Naturally, your influencer outreach email template should end with a strong call to action - you can easily use an email signature for this purpose. Contact Services. Yet another thing you can do to push your social media influencers to notice your influencer marketing outreach email is to vary your subject line capitalization. Find outreach prospects Writing a phrase that will make it clear for the recipient what specific steps he should take next such as: email you back, check your website, contact you on Facebook, or give you a call. Nous conseillons les influenceurs et aidons les marques à établir des relations gagnant-gagnant et à mener des campagnes originales et efficaces. Expert training provided by our elite digital marketing leadership team. The outreach tips you’ll find below are a culmination of that experience, born out of fast and aggressive learning, failing, optimizing, failing again, and finally winning. About 60% of subject lines examined use sentence-case, and 34% of them use title case. Businesses have found for many years that their sales usually rise when a celebrity promotes or endorses their product. Your email shouldn’t write the “About Us” page of your brand, a line or two will do. The end of the email states specific time to further discuss the idea. Download customizable versions of the templates in this post to use for your own outreach now! Use this template to ensure an outreach email is accounted for, whether it’s a rejection or just a missed connection. 10 Types of Social Media Influencers You Can Work With; Final Thoughts. This email clearly states that you want to work on something with the influencer. I work with [mutual connection] who mentioned that you [what mutual connection said about the influencer]. Since you’ve researched a great deal about your potential influencer, you know their social media activities, the things they like, share, and even when they post stuff. What tips do you have for reaching out to an influencer? Scarlett London Digital (aka, Scarlett) is a UK-based social media manager, PR consultant and influencer outreach specialist, offering digital marketing expertise to brands of all sizes.. Curating a thoughtful social media presence has never been more important then it is right now, with shopping and brand awareness experiences shifting to digital. 4. Creating an outreach email for influencers outreach is no different than trying to get the attention of a celebrity in a big event. In some cases, you might not have a mutual connection with the influencer. Well, it’s highly unlikely that this email will resonate with the 18-year-old hip-hop influencer. This is where planning comes to a close and you’re getting closer to launch. Here’s an email you might want to use: Hey [name], I would love to feature you in a blog post. Identify and contact influencers at scale ... Stop scrolling down on social media. Time to send some outreach emails.This is where it starts to get really fun. Like Robert B. Cialdini wrote in his book: “We like people who are similar to us. Make your social profile and website address a part of your signature, but don’t go overboard: only use relevant social profiles. Home Blog Social Media Influencer Marketing Power Up Your Influencer Outreach with These 2 Email Templates, David Ly Khim Reaching out to an influencer begins with an email. Get the latest and greatest digital marketing We deliver fresh social media posts for a fixed monthly price. Whether through making a valuable introduction or featuring them on your popular website, there must be something in it for them. - Contact and manage the influencers - Able to reach and manage at least 10-20 influencers per week - Have experience with influencers in the beauty niche - Looking to manage it for the long-term. Over the last decade, we have seen social media grow rapidly in importance. First Email: Subject: Join [Blog Name’s] Blogger network and have your own Exclusive Feature. Influencer Outreach Tip #7: Concise Email Body. You’ve built your strategy and, thanks to some influencer research, your targets have been acquired.Get ready, because it’s finally time to make those connections. Connect their knowledge to why you’re emailing them. Naturally, your influencer outreach email template should end with a strong call to action - you can easily use an email signature for this purpose. Make your social profile and website address a part of your signature, but don’t go overboard: only use relevant social profiles. It’s a trending topic in content marketing. Alternatively you can ask the influencer to contribute to your content. There’s a real, live human just as involved in your success as you or the technology at your disposal. Reminds the person what the previous email said. Skills: English (UK), Facebook Marketing, Internet Marketing, Social Media Marketing, Twitter Making Your Outreach Email Great and What Comes Next. The most important part of your first outreach email is to provide value to the prospect. You can connect with influencers on social media, but there’s nothing more effective than email outreach. What Are Social Media Influencers? Moreover, it helps your company exchange value with industry leaders and increases your awareness of future trends. True story. This can be for a variety of reasons. Outreach emails should be brief, direct and designed to make it as easy as possible for influencers to say "yes" to a partnership offer. Clearly states the purpose of getting in touch. Here’s what a great follow-up email does: Hi [name]! No pressure. *Influencer and content creator outreach *Researching new brands and products to add to our collection *Welcoming new Instagram followers *Sending and answering email s *Researching and writing drafts of blogs about travel, healthy lifestyle, mindfulness and sustainability Templates in this category can come in handy when you’re looking for influencers to promote your products and services. 7 day free trial and 20 day money-back guarantee! Type #2: Influencer Outreach Email Templates. Influencers in a specific industry tend to move within common circles and know each other on a first name basis. Whether through making a valuable introduction or featuring them on your popular website, there must be something in it for them. Looking to get your content seen by a bigger audience, but you're not sure how? Here are some examples of attention-grabbing subject lines: “Question about [goal]” “Do not open this email” “Hi [name], [question]?” “Should I stay or should I go?” “We have [insert fact] in common …” Share their posts. Best, By using the above follow-up email, I ended up with a 53% response rate. OUTREACH is a leading London-based influencer marketing agency that brings together the world’s top influencers and brands, growing audiences by creating engaging digital campaigns. 12 of the best time saving influencer #outreach tools: @grouphigh via @lilachbullock Click To Tweet 4. Measure Performance. Digital marketing is the most dominant segment of the contemporary marketing mix, with social media influencers representing a … Social Media influencers have established an audience that trusts their opinions, so by taking advantage of that relationship, their audience may be more inclined to buy your products or services. Contact influencers with email in batch. Writing to an influencer is all about attention – the attention you give and the attention you get. It’s nothing personal. Email has become the standard form of communication, but outreach campaigns have yet to be perfected. Free Tools . Track social media shares and posts, and see which influencer had the most impact on your goals. 79% of brands use influencers to advertise on Instagram, while 46% do so on Facebook and 36% on YouTube. Author’s Note: This isn’t the same as the first type that we just saw, which is pretty much the opposite, where influencers are looking for brands to collaborate with. Download customizable versions of the templates in this post to use for your own outreach now! Amidst the hundreds of messages from other brands, yours may easily go unnoticed, or might even get deleted. Influencer outreach is difficult. Keep your social media profiles updated. Consulting Social Media Training ... INFLUENCER OUTREACH AND PARTNERSHIPS . While your outreach is as much about you introducing your business as it is contacting the influencer, it’s not just that. hbspt.cta.load(1896803, 'ef0fae38-750f-427d-974f-d8b8c014da3c', {}); Ends with action steps. The Fool-Proof Guide To Social Media Influencer Marketing. I’ve come across your work on various occasions and really enjoyed [a project of theirs you enjoyed]. 3. So your influencer outreach email looks like this: Dear Mrs. Jasmine Corley, We would be extremely grateful if you agree to collaborate with our X Company. The next step to begin your influencer outreach marketing is to find the influencers’ contact info. Alors contactez-nous. Influencer outreach is one solution. 2. Think about the number of people and guards you will bypass just to get the … Builds familiarity with your prospect. Just type your keywords to access millions of profiles and their email addresses in our massive influencer database. They forgot to respond. The key to effective influencer emails is to avoid asking for anything too soon. Forever. Your brand shouldn’t tell anyone to do anything. Social Media Influencers. Well, imagine how much noise is in their inbox. But the numbers show that it’s effective. Contact us for more information. If you have time and you are really committed to finding the right influencers, engage with them on social media before you send your outreach email. + social media tips every week! Well, imagine how much noise is in their inbox. Let us know in the comments below! Identify your goals before reaching out. And now you’re back on Instagram and Youtube consuming more […] social media consultant. Influencer outreach is a huge task, which is why it’s important to take advantage of any tools you can to make the process a little easier. So one day you will surely need to resort to social media influencers to win the hearts and minds of millions. Social Media Influencer Marketing is one of the most powerful methods of advertising today. CONTACTEZ-NOUS. Already in 2015, a Tomoson study reported the influencer outreach as “the fastest-growing online customer acquisition channel, beating organic search, paid search, and email marketing.”. Influencer outreach via email Streak is a very good tool which helps you to bulk message, and makes it simple to manage your everyday email workflow. I thought you’d be interested in working on this project because [reasons]. You might have to follow up one more time just in case. You understand what to do and what not to do when interacting with and connecting with influencers. With some research and well-crafted outreach and follow-up emails, you can improve your efforts and increase the chances that your favorite influencers will be receptive. Anything you think you should change in future influencer outreach emails, meaning they won ’ tell. 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